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What if the answer isn't another diet, challenge, or set of rules?

If you've tried diet after diet, fitness programs, or quick-fix approaches and still feel frustrated, discouraged, or disconnected from yourself, you are not failing. There is more beneath the surface than food or exercise alone.

Together, we'll explore the whole picture—your relationship with food and movement, stress, emotions, habits, environment, values, identities, and the experiences that  shaped how you care for yourself. This isn't about punishment, perfection, or chasing an ideal body. It's about creating a healthier relationship with yourself and developing sustainable habits that support your physical, emotional, and mental well-being.

You deserve an approach that sees the whole you.

100%

Reported improvements in their self confidence, how they view themselves and how they approach challenges in life

99%

Reported significant, positive changes in body composition and performance (lost fat + gained muscle, increased strength, endurance, speed, flexibility and balance)

98%

Reported weightloss and positive changes in health markers (better blood test results)

* Results depend on overall consistency and program completion

“Shir is an amazing coach with a wealth of knowledge. She really took the time to hear me and guide me through the process of improving my lifestyle habits. She integrates the psychological, emotional, and physical aspects to give a whole life approach to health and well being. I am thrilled with the results of our time together.”

Brenda Donlin, Scientist/Educator

About Me

Hi there! My name is Shir (pronounced "Sheer").

I coach people who want to feel better in their lives, understand themselves more deeply, build confidence, and create meaningful, sustainable change.

 

With 20+ years of experience in health, nutrition, fitness, and brand identity, I help people develop healthy habits that work with—not against—their lives. Everyone is different, and no program can stand alone without considering the whole person.

 

LET'S TALK ABOUT YOU.

 

Every step we take together is grounded in your goals, current health, individual needs, preferences, experiences, and limitations. We’ll work together, one step at a time, to create changes that feel realistic, sustainable, and uniquely yours.

Life happens. Things will always come up. Waiting for all the stars to align only keeps us waiting. If you're ready to create meaningful change, let's get started!

Shir Warr  |  CSCS / PN1, PN2, SSR / NBC-HWC / CBT-LC
MA Clinical Mental Health Counseling Student

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“At my age, and managing diabetes, I never thought I’d be this strong and energetic. I just had my bone density test, and it showed great improvement in my hip—my endocrinologist said my bones look amazing, and I attribute this to my lifting weights and exercising consistently; thank you for opening my eyes and showing me that it is never too late!”

Becky L., Retired

100% Individualized Coaching

Every single client I take on receives a program that I create just for them; every detail is well thought and designed to work with your needs, limitations, preferences and lifestyle, and evolves as you adapt.

Every aspect of life affects your health, fitness and well-being. We touch on everything: Fitness, nutrition, sleep, stress, mindset, and so much more; when you are ready to move on, you are truly ready to live your best life.

Personalized Nutrition Guidelines

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No diets. Really—no more diets!

Are you vegetarian?
Do you like fish?
Do you hate kale?
Every aspect of your personalized nutrition program is created to make things easy for you, based on your goals and sensitivities, so you can't fail even if you try really hard...

Movement, Your Way

Online Fitness Class

You don't have to buy a gym membership. Or you can lift the entire gym—it's up to you

Your fitness plan is based on your goals and the things you like to do.
Do you like to dance?
Are you a runner?
Do you lift things up and put them down?
Whatever works for you, in whatever setting and location that works for you (home? gym? street? no problem!).

A Penny for Your Thoughts

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Your thoughts, emotions and mindset can make you or break you. So, what are your thoughts?

What does success mean to you? What does it look like now, and what do you want it to look like in the future?
Thought exercises, reflection, mindfulness, stress management, mindset shifts...
You will go through major transformation when it comes to thinking, mindset and deep motivation—these are the parts of the program that will make the change you create last for life.

"I reached out to Shir to help me figure out why exercising everyday was not working for me anymore.

 

Over three months Shir has been amazing. She has helped me figure out a better workout plan, that meant I did not have to workout 7 days a week, she guided me with nutrition, and also stressed the importance of a rest day (something I never took). I was not eating enough to support the level of exercise I did each day. I learned how to balance and not restrict.

 

Shir has amazing knowledge of physical movement and helped to identify the weak areas and structured my strength days to focus on building muscle and strength in those areas. For example, I used to be a very avid runner and have not been able to run for over a year and a half; lower body exercises focused on building up my ankle strength and recently I have been able to run without any pain.

 

Working with Shir was one of the best investments I have made in myself. I have learned so much about nutrition, cardio and strength training. I have been exercising for years (running, spinning and weights) and this is the first time that I have started to see results!"

Lori Noble, Teacher, Runner

Athletic Woman

Contact Me

Let's talk about you.

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Franses Simonovich, Film/TV Producer

My training experience with Shir was transforming. In the past I always had difficulty building muscle and strength on my own. Sometimes it even resulted in minor injuries. I likened myself to being a bit uncoordinated and a learned athlete. Shir was not convinced of my so called lack of athletic abilities. We not only achieved building lean muscle and strength for my body, she transformed me into the athlete I never knew I had been. I felt like a true superhero and I was in the best physical shape of my life. We combined Kung Fu training with strength and aerobic training, which we designed for my specific needs and provided me with the additional bonus of mental balance, clarity and happiness.

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